OUR B.A. ORIGIN
Our B.A. Origin come from living life to the absolute fullest and wanting a pair of underwear to keep up. Let’s face it, guys and gals settle for underwear to be decent at best. Some have great fabric, some fit better than others, but where is the innovation in design?! Insert Eletrunks.
Eletrunks origin comes from being a total (accidental) Bad Ass. The founder, Michael, quit his professional career, traveled from Peru to Colombia for 3.5 months, decided to take life by the balls, buy a motorcycle, and ride his way north instead of being restricted by public transportation.
We say accidental because at the time, riding just seemed like a cool idea and nothing more. There was no plan to create anything more than an incredible life experience and inspire creativity for the future.
After experiencing the sheer discomfort of riding for hours in boxers, boxer-briefs, briefs, compression shorts, and even freeballing, Michael found the inability to get comfortable was a major flaw in an entire lifestyle for men. Thus, Eletrunks were born.
Eletrunks’ design had one big mission: to solve every underwear problem found in the wild. We’re happy to say that’s exactly what we’ve done.
– Compression, causing awkward placement of the goods.
– Heat, causing sweatiness, stickiness, and chafing.
– Readjusting, because squishing your kibbles in between your legs is literally the worst.